Courses

5 dos and don'ts for growing your business with Pinterest


This session will get you started on the Pinterest platform - helping you know what to avoid and what you should be doing to get the best results for your business

How to Design a Marketing Strategy That You Can Keep Up with and Actually Accomplish
Do you struggle to keep up with your marketing strategy?
Do you enter the week with a big plan in place, but then get to Friday and wonder exactly when you were supposed to do all of those wonderful things to promote your business?
If this is what you experience, we need to talk!


I get it!


Keeping up with all of our marketing is especially tough when we own our own businesses and are in charge of absolutely everything.


But there are answers.


It’s not impossible … we just have to be strategic about it.


So that’s what we’re going to talk about:


Designing a strategy that you can keep up with and actually accomplish!

Opportunities to grow your career or business, make partnerships, or get donations, can come any time, any place, and anywhere. So, it’s important that you have a pitch that works, and gives you the confidence to shine.


In this masterclass you’ll get clarity over the essential pitch rules and ingredients so that your message captivates and connects AND you’ll get To give you a recipe for using those ingredients so that you can have CONFIDENCE in developing and delivering your investor pitch whenever you need to.
You’ll discover:
The biggest mistake people make when creating their pitch
The triggers for action and why you need to use them in your pitch
The ingredients for a killer pitch
Our speaker, Sarah Archer, is Author of ‘Straight to the Top – How to Create and Deliver a Killer Elevator Pitch’, and host of ‘The Speaking Club’ Podcast, will share her secrets for creating a compelling pitch, so that you are ready to increase your chance of business success. Whenever opportunity knocks!

Digital Marketing is a confusing place.  There are so many questions.  What Social Media platform do I chose? Do I need a mailing list?  Do I need a podcast?  Do I need a YouTube channel? What about SEO? Should I use Facebook Ads?

Are you a best kept secret?


Are you doing great work but unable to communicate it clearly to a wider audience?


IF YOU DON'T TELL YOUR STORIES, NO-ONE WILL EVER KNOW THEM


Come along and find out how to write for your business and share your expertise with Rachel Extance
Benefits of writing for your business
Figuring out where you're going to write (blog, LinkedIn, Medium, industry publication, press, email)
Why you need to know your customer (what are their interests, where do they hang out, where will they see your articles?)
Writing for different stages of the buying cycle
Tone of voice
What your writing needs to do (inform, educate, entertain, build trust and authority)
Topics you can write about
What makes a good hook
Storytelling
Case studies